Worldwide leader in cosmetics, 7+ Years
L'Oréal China
SHANGHAI
2013 - 8 MONTHS
HEAD OF E-COMMERCE, LUXURY BRANDS
Lead e-commerce activity of L'Oréal Luxury brands (manage 7 websites, 5 people team)
› Build traffic (search, media, e-mail), promotions & offer, websites animation and evolutions
› Manage 3rd parties (creation agencies, technical partners, logistics...) and pilot e-commerce P&L
Brands: Lancôme, Biotherm, Kiehl's, Shu Uemura, Giorgio Armani, Helena Rubinstein, Clarisonic
› Build traffic (search, media, e-mail), promotions & offer, websites animation and evolutions
› Manage 3rd parties (creation agencies, technical partners, logistics...) and pilot e-commerce P&L
Brands: Lancôme, Biotherm, Kiehl's, Shu Uemura, Giorgio Armani, Helena Rubinstein, Clarisonic
L'Oréal Luxe
PARIS
2011-2012 - 2 YEARS
HEAD OF DIGITAL MARKETING, ASIA ZONE
Define digital strategy, related KPIs and roadmap for L'Oréal Luxury brands in Asia-Pacific:
› Define and deploy e-commerce business models throughout the Zone
› Build user experiences through Internet websites, social platforms, mobile
› Develop headquarter teams' understanding of Asian digital market
› Accelerate digitalization of the Zone, adapt organizations and evangelize new trends
› Define and deploy e-commerce business models throughout the Zone
› Build user experiences through Internet websites, social platforms, mobile
› Develop headquarter teams' understanding of Asian digital market
› Accelerate digitalization of the Zone, adapt organizations and evangelize new trends
La Roche-Posay
PARIS
2009-2010 - 1 YEAR 10 M.
INTERNATIONAL PRODUCT MANAGER, SKINCARE
› Manage products portfolio evolution (market analysis, development opportunities, animations)
› Develop full marketing mix: concept, formula, packaging, communication
› Coordinate multi-functional team: R&D, industrial development, logistics, evaluation labs
› Develop full marketing mix: concept, formula, packaging, communication
› Coordinate multi-functional team: R&D, industrial development, logistics, evaluation labs
Vichy
PARIS
2007-2008 - 1 YEAR 5 M.
MARKETING COORDINATOR, ASIA ZONE
› Implement brand strategy in each country, coordinate local marketing teams, share best practices
› Lead market/consumer studies, adapt launches for Asia-relevant strategy, communication, media plan
› Lead market/consumer studies, adapt launches for Asia-relevant strategy, communication, media plan
L'Oréal Korea
SEOUL
2006-2007 - 1 YEAR 6 M.
CRM & E-BUSINESS MANAGER, LUXURY BRANDS
Develop and implement new relationship marketing strategy for the Luxury division:
› Define consumer-centric communication plan, segmentation and loyalty programs for the brands
› Deploy and manage new integrated CRM platform (pilot project then rolled-out all across Asia)
› Define consumer-centric communication plan, segmentation and loyalty programs for the brands
› Deploy and manage new integrated CRM platform (pilot project then rolled-out all across Asia)
L'Oréal E-Strat
PARIS
2005 - 3 MONTHS
ASSISTANT PROJECT MANAGER
› Develop and deploy of e-Strat - global online business simulation with recruitment purpose
3rd Largest Advertising Group Worldwide
Publicis Net
PARIS
2005 - 7 MONTHS
ACCOUNT MANAGER, GARNIER FRANCE & UK
Manage all digital activities: strategic planning, online communication design, production piloting
(creative, technical & writing work), profitability management
(creative, technical & writing work), profitability management
Media performance web-agency
Mediastay
PARIS
2004 - 7 MONTHS
PROJECT MANAGER
Marketing and development of ''Kingoloto.com'' - today's biggest lottery website in France
Leading french University, 5 Years
Dauphine
PARIS
2004-2005 - 1 YEAR
DESS 226, Media & Digital Media
Master's degree in Media and Digital Media Management / with honors
Dauphine
PARIS
2002-2004 - 2 YEARS
MSG, MARKETING
Bachelor's degree in Management, specialized in Marketing / with honors
Best grade of the University for the 'End of studies project'
Best grade of the University for the 'End of studies project'
Dauphine
PARIS
2000-2002 - 2 YEARS
DEUG, ÉCONOMIE & GESTION
Associate's degree in Economics and Management
Check my new project: Online RSVP, beautiful RSVP for Wedding and other events
French
Native
English
Fluent
Chinese
Beginner (learning)
Computer skills
Microsoft Office, Siebel Marketing, Photoshop, Illustrator & Flash
Languages: PHP, MySQL, HTML, JavaScript, ActionScript
Languages: PHP, MySQL, HTML, JavaScript, ActionScript
Others...
Interested in travelling: overseas trips in more than 40 countries (Asia, America, Africa and Europe).
Passion for Asian arts and cultures.
Interested in graphic arts (infographics/design) and photography.
Passion for Asian arts and cultures.
Interested in graphic arts (infographics/design) and photography.
Phinedo.com
2000-2003
CO-FOUNDER & VICE-PRESIDENT
Dauphine social network, biggest website created by students in France. In charge of a 25 persons team.
Check my new project: Online RSVP, beautiful RSVP for Wedding and other events
Digital roles in China, Korea + overall Asia-Pacific region:
Asian markets
Strong knowledge of Asian digital markets, incl. specific media/social/technological landscapes
Good understanding of Asian consumers digital behaviors and specificities
Good understanding of Asian consumers digital behaviors and specificities
In-depth expertise of all Digital-related fields:
DIGITAL STRATEGY
Define vision, build Digital strategy, invent new user experiences, create unique selling proposition
E-COMMERCE
Promotion, offers, animation - differentiation strategy
ONLINE MEDIA
Digital campaign, including display, video, affiliation
SEARCH MARKETING
SEM, SEO
WEBSITE OPTIMIZATION
User experience, ergonomics, A-B testing
C.R.M.
Loyalty, data analysis, segmentation & campaign management, bridges on/off-line
E-MAIL MARKETING
Segmentation and programs, eDM creation, deliverability
SOCIAL MEDIA
Social media strategy & differentiation, bloggers relationship management
MOBILE
Mobile apps and websites development, responsive design websites
Check my mobile online CV!
Check my mobile online CV!
WEB ANALYTICS
Website analytics, defining KPIs, traffic analysis
DIGITAL TRAINING
Organization of training seminars for Digital experts, Marketing managers, Brand GMs...
Good understanding of web technologies:
GRAPHIC DESIGN
Since 2000 - creation of multiple website designs, logos, ads and other communication materials
WEB CODING
Knowledge of HTML 5, PHP, MySQL - good understanding of IT stakes
Check my new project: Online RSVP, beautiful RSVP for Wedding and other events